No More Hustleporn: A Taylor Swift concert is a combination of music concert and broadway play costing over $100M.
Tweet by Craig Fuller 🛩🚛🚂⚓️
https://twitter.com/FreightAlley
@FreightAlley:
A Taylor Swift concert is a combination of music concert and broadway play costing over $100M.
Ever wonder what the logistics is for the one of the most expensive concert tours in history? 1/
@FreightAlley:
The logistics and transport costs alone are more than $30M for the tour. 2/
@FreightAlley:
A trucking fleet of 90 at least trucks will stay with the tour the entire time and cost as much as a half million dollars a week. 3/
@FreightAlley:
But this is only one part of the logistics cost for the tour - backup singers, support, production, roadies and team also have to be transported, fed, and accommodated, this will triple the weekly logistics cost. 4/
@FreightAlley:
The tour has a large logistics team that oversees transport, build out and coordination.
Nothing is left to chance. They have duplicates and backups of everything. 5/
@FreightAlley:
The stage is massive, spanning beyond the width of a football field. It takes 2-3 weeks to assemble in each city. 6/
@FreightAlley:
They use multiple stages and crews in different cities to keep the tour rolling. One city may have its concert that week, while another is being built out at the same time. 7/
@FreightAlley:
Swift will only pick large markets and venues, hosting multiple concerts on subsequent days. Almost all concerts dates are on the weekend.
This helps her maximize the profit per city. 8/
@FreightAlley:
The concert schedule was picked intentionally to minimize in-climate weather, with ideal temps for outside concerts or inside ones that wouldn’t have snow or hurricanes to deal with. Start in the sunbelt in early spring, NE and Midwest in summer, and conclude out West in Aug. 9/
@FreightAlley:
Swift doesn’t ride around on a bus between cities. She flies in a $44M Falcon 900 at 550 MPH. 10/
@FreightAlley:
While the tour is very expensive to produce, it’s a fraction of what she will net on tour. Forbes estimates that she will personally gross $620M and net over $480M after all her expenses have been paid. This will double her net worth and crown her Era Tour as the most profitable…
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