No More Hustleporn: 1/ The best outbound campaign we ever ran at Brex (75% demo rate, 75% demo to close):

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Tweet by Sam Blond
https://twitter.com/samdblond

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   @samdblond:  
 
     
      1/ The best outbound campaign we ever ran at Brex (75% demo rate, 75% demo to close):
 
  Brex launched in 2018 as the first corporate card for startups. After launch, when we were still ~30 employees and near 0 rev, we ran the most successful outbound campaign I've ever seen.
 
             @samdblond:  
 
     
      2/ We ran a report in Pitchbook to determine seed through Series B startups in the Bay Area that raised a round in the last 6 months. We had a list of ~300 companies. We purchased 300 bottles of Veuve Clicquot at ~$50/bottle.
 
             @samdblond:  
 
     
      3/ We delivered the bottles along with a handwritten note from our CEO (this can be automated) to the founders of the companies that raised. The note read something like "Congrats on your recent fundraise! We know how hard it is to build a startup and we're rooting for you."
 
             @samdblond:  
 
     
      4/ Shortly after delivery, our CEO followed up with an email asking if they'd be open to a demo. 75% said yes (or had the right person in their company take the demo) and 75% of the demos converted to customers.
 
             @samdblond:  
 
     
      5/ 300 x .75 = 225 demos. 225 x .75 = 169 new customers. The total spend was ~$19k (15k for Champagne, 2k for handwritten notes, 2k for task rabbit delivery).
 
             @samdblond:  
 
     
      6/ When was the last time you received a bottle of decent Champagne and a handwritten note out of the blue? It works. Come up with the equivalent that is on brand for your company and try it out.